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Essentials of Marketing

Brassington Frances

89,95 €

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Omschrijving

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.

Meer info

Uitgever Financial Times Prentice Hall
Release 28/09/2012
Leveringsdatum
Info leveringsdatum Verschenen, doorbestelling
ISBN 9780273727644
Laatst gewijzigd 09/09/2024