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Principles of Marketing

Brassington Frances

99,00 €

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Omschrijving

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

Meer info

Uitgever Financial Times Prentice Hall
Release 03/08/2006
Leveringsdatum
Info leveringsdatum Verschenen, doorbestelling
ISBN 9780273695592
Laatst gewijzigd 24/11/2024