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Marketing strategy, programmed

Laurent Bouty

24,99 €

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Omschrijving

Why do two equally competent marketers, looking at the same company, routinely arrive at different diagnoses? Not because they disagree on the facts. Because there is no shared logic connecting facts to conclusions.

The Marketing Canvas Method closes that gap. Six steps from customer segment to gate-checked execution roadmap. Every strategic decision traceable. Every diagnosis specific. Every action connected to a scored gap. Every gate forcing an honest reckoning before resources move forward.

Built for anyone who has ever sat in a strategy meeting and thought: we're guessing, and everyone knows it.

Run it in a workshop. Run it with an AI agent. The logic is the same because the logic is explicit. And a strategy that a machine can execute is a strategy a human can trust.

Marketing strategy can be programmed. This book shows you how.

Meer info

Uitgever LEADINGWORLDS - Laurent Bouty
Release 01/03/2026
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9789083682914
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