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Entrepreneurial marketing

Marc Logman

17,90 €

Niet op voorraad bij Salvator, wel bestelbaar

Omschrijving

Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge.

Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.

Meer info

Uitgever Garant Uitgevers
Release 31/10/2011
Leveringsdatum
Info leveringsdatum Verschenen
ISBN 9789044128277
Laatst gewijzigd 05/10/2021