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Sensory Marketing

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194,00 €

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Omschrijving

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Meer info

Uitgever SAGE Publications
Release 27/05/2020
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9781526423245
Laatst gewijzigd 09/02/2023