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Mens en Maatschappij | Psychologie

Persuasion

Daniel J. O'Keefe

219,00 €

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Omschrijving

This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

Meer info

Uitgever SAGE Publications
Release 01/01/2015
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9781452276670
Laatst gewijzigd 07/02/2023

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