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Qualitative Methods in Business Research

Eriksson

213,00 €

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Omschrijving

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Meer info

Uitgever SAGE Publications
Release 30/11/2015
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9781446273388
Laatst gewijzigd 08/08/2023