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Public Communication Campaigns

Ronald E. Rice

219,00 €

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Omschrijving

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

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Uitgever SAGE Publications
Release 01/01/2012
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9781412987707
Laatst gewijzigd 09/08/2023