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International Competitiveness and Global Markets

Mateja Bodlaj

196,85 €

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Omschrijving

This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.

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Uitgever Taylor & Francis
Release 21/07/2026
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9781041088806
Laatst gewijzigd 25/06/2026