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Strategic International Marketing

Carl Arthur Solberg

51,99 €

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Omschrijving

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

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Uitgever Taylor & Francis
Release 03/06/2024
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9781032467733
Laatst gewijzigd 15/04/2025