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Marketing Communications Management: Analysis, Planning, Implementation

Paul Copley

296,00 €

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Omschrijving

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Meer info

Uitgever SAGE Publications
Release 23/12/2022
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9780857027863
Laatst gewijzigd 09/02/2023