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Brand Management

Mogens Heding, Tilde (Copenhagen Business School, Denmark)

39,99 €

Niet op voorraad bij Salvator, wel bestelbaar

Omschrijving

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Meer info

Uitgever Taylor & Francis
Release 06/07/2020
Leveringsdatum
Info leveringsdatum Verschenen, printing-on-demand
ISBN 9780367172589
Laatst gewijzigd 23/08/2024

Gerelateerd aan Mogens Heding, Tilde (Copenhagen Business School, Denmark).