book
Wetenschappen |

Strategic Brand Management

Keller Kevin

110,00 €

Niet op voorraad bij Salvator, wel bestelbaar

Omschrijving

Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.

Meer info

Uitgever Financial Times Prentice Hall
Release 29/11/2011
Leveringsdatum
Info leveringsdatum Verschenen, doorbestelling
ISBN 9780273737872
Laatst gewijzigd 09/09/2024