book
Wetenschappen |

Marketing Strategies

Ranchhod Ashok

75,00 €

Niet op voorraad bij Salvator, wel bestelbaar

Omschrijving

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.

Meer info

Uitgever Financial Times Prentice Hall
Release 24/05/2007
Leveringsdatum
Info leveringsdatum Verschenen, doorbestelling
ISBN 9780273706748
Laatst gewijzigd 25/11/2024

Gerelateerd aan Ranchhod Ashok.