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Marketing Management and Strategy

Doyle Peter

99,00 €

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Omschrijving

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

Meer info

Uitgever Financial Times Prentice Hall
Release 06/04/2006
Leveringsdatum
Info leveringsdatum Verschenen, doorbestelling
ISBN 9780273693987
Laatst gewijzigd 09/09/2024